WHO WE ARE
The Southwest Advocacy Group (SWAG) is a grassroots organization with a goal to address the needs, provide opportunities, and improve the quality of life of those living in neighborhoods of SW Gainesville.
A Brief History:
In February 2010, nine women came together and discussed their concerns for SW Gainesville. Each woman worked on her own for years to bring services and support to the area. They formed SWAG, a non-profit, and accomplished goals beyond their dreams.
To learn more about our history and achievements, please watch the following video:
Our current board has a mix of residents and local advocates from all walks of life. They volunteer their time to support the SWAG community in every possible way.
WHAT WE DO
We strive to improve the well-being of residents by supporting families and children and providing resources for a self-reliant, resilient, and successful life. We serve the following neighborhoods in the SW area of Gainesville:
- Majestic Oaks
- Holly Heights
- Harbor Cove
- Pine Meadows
- Hidden Oaks Mobile Home Park
- Gordon Manor
- Tower Oaks/Tower Oaks Glen
- Linton Oaks
Our advocacy and collaborations with community partners and agencies within and outside of Gainesville, FL led to the following establishments:
A Family Resource Center in 2012
Along with our operating partner, Partnership for Strong Families, we provide place-based services that build on existing assets, identify needs, and connect individuals and families to resources.
A SW Health Clinic in 2015
The Alachua County Health Department and SWAG meet our area’s health needs by providing pediatric and adult primary care, full-service dental care, and an office for the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC). The clinic sees about 600 patients each month and is currently open for COVID-19 testing.
A CHILD Center in 2018
Our collaboration with the University of Florida’s Anita Zucker Center for Early Childhood Excellence and O2B Kids allows us to support young children, aged 0 to 5, and their families. The CHILD Center provides a safe and healthy learning environment with comprehensive childcare, early education curriculum, nutritious meals, creative play, and much more.
A renovated playground in 2019
SWAG IN THE MEDIA
Click HERE to read a story about SWAG on NPR.