WHO WE ARE

The Southwest Advocacy Group (SWAG) is a grassroots organization with a goal to address the needs, provide opportunities, and improve the quality of life of those living in neighborhoods of SW Gainesville.

A Brief History:

In February 2010, nine women came together and discussed their concerns for SW Gainesville. Each woman worked on her own for years to bring services and support to the area. They formed SWAG, a non-profit, and accomplished goals beyond their dreams.

To learn more about our history and achievements, please watch the following video:

Our current board has a mix of residents and local advocates from all walks of life. They volunteer their time to support the SWAG community in every possible way.

WHAT WE DO

We strive to improve the well-being of residents by supporting families and children and providing resources for a self-reliant, resilient, and successful life. We serve the following neighborhoods in the SW area of Gainesville:

  • Majestic Oaks
  • Holly Heights
  • Harbor Cove
  • Pine Meadows
  • Hidden Oaks Mobile Home Park
  • Gordon Manor
  • Tower Oaks/Tower Oaks Glen
  • Linton Oaks

View Slideshow

OUR PROJECTS

Our advocacy and collaborations with community partners and agencies within and outside of Gainesville, FL led to the following establishments:

A Family Resource Center in 2012

Along with our operating partner, Partnership for Strong Families, we provide place-based services that build on existing assets, identify needs, and connect individuals and families to resources.

A SW Health Clinic in 2015

The Alachua County Health Department and SWAG meet our area’s health needs by providing pediatric and adult primary care, full-service dental care, and an office for the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC). The clinic sees about 600 patients each month and is currently open for COVID-19 testing.

A CHILD Center in 2018

Our collaboration with the University of Florida’s Anita Zucker Center for Early Childhood Excellence and O2B Kids allows us to support young children, aged 0 to 5, and their families. The CHILD Center provides a safe and healthy learning environment with comprehensive childcare, early education curriculum, nutritious meals, creative play, and much more.

A renovated playground in 2019

COMMUNITY DATA

A map of Harbor Cove, Pine Meadow, Hidden Oaks MHP, Holly Heights/Gordon Manor, Linton Oaks, Majestic Oaks, & Tower Oaks
The neighborhoods we serve.
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Slide3
32607 has the most verified child maltreatment cases in the County. The #1 type of child maltreatment in 2009 was family violence.
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Slide4
The SWAG area consistently provides the highest number of domestic violence-related calls for service and reports.
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Slide5
Health disparities include adverse reproductive health & birth outcomes as well as low Medicaid service availability despite many Medicaid births.
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Slide6
In the summer of 2010 door-to-door survey of Majestic Oaks and Linton Oaks, the number one need was activities for kids.
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Slide7
The area has limited transportation and access to resources including the Health Department in SE Gainesville.
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Slide8
Education disparities include poverty & instability among elementary schoolers & racial disparities among high schoolers.
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Slide9
32607 is the 5th most impoverished zip code in the County though it has a mix of very poor and very wealthy residents.
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Slide10
The zone with the highest call load to the Alachua County Sheriff’s Office is located in 32607.
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Slide12
The area has a high rates of housing code violations & housing voucher displacements.

SWAG IN THE MEDIA

Click HERE to read a story about SWAG on NPR.