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For more information or to register for an event, please contact the SWAG Family Resource Center at 352-505-6823.


Welcome to the website for the Southwest Advocacy Group (SWAG). We are a grassroots non-profit organization serving eight neighborhoods in SW Gainesville. As a result of years of hard work by community leaders and partnerships with local agencies, we offer a wide range of services.

Before you visit our service centers, we invite you to call 352-505-6823. Then, staff at the SWAG Family Resource Center can assist you and tell you about the programs and services that are available now. Examples include the following:

We invite you to explore this site to learn about SWAG and all we have to offer!

SWAG Service Centers

SWAG patrons can access services at the following three sites:

The Family Resource Center offers supports like emergency food assistance and a clothing closet. Also, it serves as a space for child and adult programs like employability workshops and homework help.

The SW Health Clinic is a clinic run by the Alachua County Department of Health. It provides medical and dental services to individuals, including kids.

The CHILD Center for Early Learning provides high-quality early care and education for kids ages 0-5. Also the Center offers a variety of supports to caregivers.