SWAG is a grassroots organization whose goal is to address the needs of the community by connecting individuals and families to services and resources through advocacy and from agency and community partners. It began in February of 2010 when a group of nine women came together to discuss their concerns for a cluster of neighborhoods in SW Gainesville, just outside of the city limits. The members of the group had been working in their own ways for years to raise awareness and bring services and support to the area, but it wasn’t until June of 2012 when the SWAG Family Resource Center opened its’ doors that their efforts truly made the impact they were all waiting for. Now a non-profit organization, SWAG has accomplished goals well beyond anyone’s dreams. The group has partnered with more than 40 organizations that culminated in the creation of a family resource center, a playground, and a health clinic will in the heart of the neighborhoods. An early learning center eventually be a reality, as well.